Sports Marketing Jobs

Sponsorship manager

The role of a sponsorship manager in sport is to develop and manage strategic partnerships between brands and sporting entities. They identify potential sponsors, negotiate advantageous contracts and supervise the implementation of commitments, such as visibility on shirts, pitches or via digital campaigns. He measures the impact of partnerships in terms of visibility and return on investment, while ensuring that long-term relationships are maintained with sponsors. His role is crucial in generating revenue and strengthening the commitment of brands in the sporting world.

Brand Manager

The Brand Manager in the field of sport is responsible for managing and developing the image of a brand, be it a team, an event, an athlete or a sports organisation. They develop strategies to enhance brand awareness and reputation, aligning brand values with those of fans and sponsors. They oversee advertising campaigns, partnerships and marketing activations, while ensuring that the visual identity and messages are consistent across all channels. His or her role is to create a strong emotional bond between the brand and its audience, based on sporting passions.

Consultant in Strategic Partnerships

A Strategic Partnerships Consultant in sport helps organisations identify, negotiate and maximise collaborations with brands, sponsors or other stakeholders. They analyse the needs and objectives of stakeholders to create mutually beneficial agreements, such as co-branding campaigns, event activations or social initiatives. Taking into account sporting trends and fan expectations, they devise innovative strategies to enhance the visibility and impact of partnerships. This role requires marketing expertise, strong negotiating skills and an understanding of the economic and emotional dynamics of sport.

Curriculum