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The Master
Digital Communication & Influencer Marketing
Influence is everywhere, every time. It wasn’t born with Instagram. It has crossed centuries, shaped opinions, triggered movements. But misused, it has also lost credibility. Today, we’re giving it back its letters of nobility.
Because influencing isn’t just about creating a buzz. It’s about understanding the mechanisms of attention, weaving a lasting relationship with a community and embodying strong values. In the digital age, influence marketing is one of the most powerful levers for engaging, convincing and transforming.
Here too, AI is changing the game: it can analyze behavior, refine targeting, personalize messages and amplify creativity. But be warned: without vision, without authenticity, without storytelling… no tool will suffice. What you’ll learn here is how to build a strategic, credible and creative influence. The kind that moves lines.
This Master’s degree in Digital Communication & Influence Marketing prepares you to manage large-scale campaigns, create genuine partnerships and become reputation experts. It’s a demanding course, rooted in the realities of the marketplace, designed to produce well-rounded profiles capable of thinking differently about influence.
The key? An 18-month course firmly rooted in practice, with numerous workshops enabling you to work on concrete projects and develop your skills throughout the course. And above all, thanks to its executive format, with classes only on Fridays and Saturdays, this Master’s program offers you the possibility of completing an internship at the same time, reinforcing your professional experience and maximizing your employability.
From its very first edition, the Master’s program has been convincing. Emblematic companies have already placed their trust in the Master’s students: Montreux Jazz Festival, Migros and Philippe Morris International, pillars of the Swiss economic landscape; L’Occitane, a benchmark in cosmetics and brand storytelling; Voxia, an expert agency in corporate communications and Swiss Made B-Sharpe, a pure player in the digital world. Proof that well-thought-out influence touches every universe.
Are you in?
Pre-entry: Friday 3 October 2025 from 1.30 pm
Next entry: Monday 6 October 2025 at 9 am
120 ECTS credits
I chose this Master’s degree because my company is developing its digital strategy, and this offered me added value for my career.
Claire
Student @ CREA
The programme
Digital Marketing & Communication Masters
Innovation & Disruptive Strategy
Strategic Thinking & Management
Brand Building & Data-driven Marketing
AI for web UX & Optimization
Gen-AI & Creative Communication
Managerial Innovation at the Heart of Leadership
Roots of Influence Marketing
Strategic Framework
Influencer Toolbox Management
AI Crafted Creativity & Collaboration
Roots of Influence Marketing
Social Influence for Business Growth
Creative Leadership & Collaboration
Influence and E-reputation
Omnichannel, Retail & Phygital Experience
Event Strategy & Production
Entrepreneurial Project & Mindset
Companies that recruit our CREA students
In a nutshell
Things to remember
18
months’ training
On-the-job programme
Language : French
Campus : Geneva
120
ECTS credits
A Career Center, Corporate Relations & Alumni at your disposal
Possible financing plan
Training eligible for the OFPC annual training voucher
Campuses abroad via the OMNES Education network
*Please contact the Recruitment & Admissions Department before applying.
How to join CREA
Admission requirements
- Hold a bachelor’s degree, a federal diploma in marketing, communications or public relations, a CFC (Certificat fédéral de capacité) in marketing or communications (professional experience required) or an equivalent qualification.
- Have attended an information session, an open day or a personal interview.
- The 5-month internship (or professional activity) must be validated by the school and carried out during the training period.
Have you attended the CREA programme presentation?
Entrance exam
There is no specific entrance examination for the Master’s programme.
Each application will be considered individually by the course director, who reserves the right to accept or reject an applicant without giving reasons.
Education
Course fee: CHF 24’900.-
Registration fee: 300. –
Special price for OMNES Education Group students – (on request)
ECTS credits
We award them to our bachelor and master students. These qualifications are recognised by professional associations and by CREA’s partner companies, but they are not state diplomas.
They are, however, awarded by a public school and comply strictly with the procedures laid down in the Bologna agreements. ECTS credits are the basis of the system used to quantify studies (face-to-face teaching, research, personal work, etc.).
The Bachelor’s degrees we award are worth 180 ECTS credits, while the Master’s degrees are worth 120 ECTS credits. Collaboration agreements with other institutes or professional associations in Europe allow our students to participate in other training courses, especially postgraduate courses.
Insides
Immerse yourself in CREA
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