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Cycle certifiant

Digital Marketing Execution

Geneva
12 days
6 Fridays and 6 Saturdays
French
Start date: 31 October 2025

The Certificate

Digital Marketing Execution

The Digital Marketing Execution Certificate is an innovative programme designed for professionals who want to develop practical, up-to-date skills in digital marketing.

At a time when AI, automation and new platforms are profoundly transforming the marketing professions, this programme will prepare you to meet the challenges of the coming years. Designed to be taken in parallel with a professional activity, it will enable you to get to grips with the key tools of digital marketing and AI, execute your actions effectively and integrate the latest trends into your daily life.

In 12 days, spread over Fridays and Saturdays, you’ll learn how to manage your campaigns, activate the right drivers and structure effective digital operations. The programme emphasises immediate practical application, giving you the agility you need to innovate, test and adjust on an ongoing basis.

Supervised by experts in the field, you will learn to master a wide range of channels and technologies, from content management to data, generative AI and advanced social media. The Digital Marketing Execution Certificate is much more than a programme: it’s a skills accelerator for professionals who want to do, perform and stay at the cutting edge.

The 5 fundamental pillars of training :

  • Execute: Use the right tools with good technical skills.
  • Produce: design and produce deliverables, content and concrete actions.
  • Analyse: Interpret data and results to adjust actions.
  • Optimise: Improving the efficiency and performance of the processes in place.
  • Automate: Deploy workflows and systems to increase productivity.

Start date: 31 October 2025.
6 Fridays and 6 Saturdays from 9.00 am to 5.30 pm.

This programme does more than just transmit skills. This programme does more than just teach skills: it trains experts who can really master the digital tools needed to innovate in an environment that is constantly changing as a result of AI.

Dimitri Ganevat

Head of Continuing Education

The programme

of the Digital Marketing Execution Certificate

Google Ads (Search, Display, YouTube, Shopping)

Meta Ads (Facebook, Instagram, WhatsApp)

Social Ads (LinkedIn, TikTok, Pinterest, Snapchat)

Programmatic Ads (Teads, The Trade Desk…)

Outils & Design (Canva, Figma, DAM)

Création, Shooting et Montage

Créateurs et Communautés

Réseaux Sociaux (FB, IG, TikTok, Pinterest, LinkedIn…)

Outils Web et CRM (WordPress, HubSpot, Mailchimp)

Intelligence Artificielle (ChatGPT, Midjourney, Mistral…)

Big Data (Scraping & Insights)

Google Analytics et Tag Manager

Details

of the programme

  • Module 1: Google Ads
  • Module 2: Meta Ads
  • Module 3: Social Ads
  • Module 4: Programmatic Ads
  • Module 5: Tools & Design
  • Module 6: Design, Shooting and Editing
  • Module 7: Creators and Communities
  • Module 8: Social networks
  • Module 9: Web and CRM tools
  • Module 10: Artificial Intelligence
  • Module 11: Big Data
  • Module 12: Google Analytics and Tag Manager

NB: Courses will take from Friday 31 October 2025 to Saturday 6 December 2025.

Information session
Registration

In a nutshell

Things to remember

icone école
Campus : Geneva

12

course days
On-the-job program
icône langage
Language: French
31 October 2025
Training eligible for the annual training cheque

How to join the Certificate

Admission requirements

  • No pre-requisites are required to start our Certificate.
  • Fill in the registration form and return it to us signed.

School

Price: CHF 4’500.-
Application fee: CHF 150.-

Those who meet the criteria can benefit from a refund of CHF 750.00.- with the annual training cheque. For further information, click here.

Information session
Registration

Interested in this Certificate?

Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.