Certificate - Digital Business Strategy

The Certificate

Digital Business Strategy

The Digital Business Strategy Certificate is an innovative programme designed for executives, managers and decision-makers who want to structure a strategic vision of digital business.

In a context where innovation, AI and accelerating usage are transforming business models, this programme offers the keys to rethinking your leadership and effectively manage the digital transformation of your organisation. Designed to be taken in parallel with a professional activity, it combines strategic thinking, business and practical application to real-life issues.

Digital strategy is no longer an option: it is the foundation of sustainable competitive advantage. At a time when digital is becoming an integral part of every sector, decision-makers need to understand, anticipate and transform. This cycle will help you turn these changes into an opportunity for redefinition, innovation and growth.

Structured to fit in with your schedule, the programme alternates theory and practice over 12 days, between Fridays and Saturdays. It relies on expert speakers from the field to help you develop your strategic skills: digital management, business vision, innovation, governance, data and artificial intelligence.

The Digital Business Strategy Certificate is designed for those who want to stay on course, make the right choices and strengthen their strategic impact in the age of artificial intelligence.

The 5 fundamental pillars of training :

Understand: Acquiring an in-depth, global view of strategic issues.
Explore: Identifying and anticipating trends, opportunities and risks.
Prioritise: Define the essential actions to maximise impact and effectiveness.
Decide: Making decisions that are aligned with the vision and business objectives.
Measure: Evaluate performance and adjust strategies based on results.

Start date: 7 November 2025.
6 Fridays and 6 Saturdays from 9.00 am to 5.30 pm.

Companies that train at CREA

In the age of AI and hyper-acceleration, true leadership lies not in technical expertise, but in the ability to understand the essentials in order to decide with clarity.

Dimitri Ganevat

Head of Continuing Education

The programme

of the Digital Business Strategy Certicate

Strategic marketing and new trends

Customer experience and relations

Omnichannel strategy (online/offline)

E-commerce et Marketplaces

Brand, Content & Storytelling

Advertising, Media & Digital

Social Networks

Influence & Ambassadors

Artificial Intelligence (AI)

Corporate Social Responsibility (CSR)

Data, CRM & Customer Knowledge

Budget, Pilotage & ROI

Details

of the programme

Module 1: Strategic marketing and new trends
Module 2: Customer experience and relationships
Module 3: Omnichannel strategy
Module 4: E-commerce and Marketplaces
Module 5: Brand, Content & Storytelling
Module 6: Advertising, Media & Digital
Module 7: Social networks
Module 8: Influence & Ambassadors
Module 9: Artificial Intelligence (AI)
Module 10: Corporate Social Responsibility (CSR)
Module 11: Data, CRM & Customer Knowledge
Module 12: Budget, Steering & ROI

NB: Courses will take from Friday 7 November 2025 to Saturday 13 December 2025.

As the common thread running through the programme, each participant draws up a structured marketing action plan for his or her company, integrating the concepts and methodologies covered throughout the certificate. Accompanied by CREA trainers, participants present their project to a jury of industry professionals and experts, guaranteeing a qualitative and strategic assessment of their approach.

Information session

Registration